What We Do
In a nutshell, we produce web and printed materials that help you communicate your message and stimulate demand for your product or service. We learned very early that effective design is much more than decoration.
Effective design is the perfect balance of form and function. Well designed vehicles enhance the user experience by positioning controls in an intuitive and ergonomic location. The result is a driving experience that makes the driver feel more connected to the vehicle.
We feel that successful graphic design can create the same connection. For example, photography containing models that are looking at you creates a presence that is difficult to ignore. This is just one of the many techniques that we use to draw your audience in and make them feel connected to you and your brand.
Why We Do It
We design because we enjoy helping others succeed. We enjoy the feeling we get when we produce promotional materials that turn small businesses into large businesses. We enjoy feeling appreciated when our clients thank us for a job well done or when they feel comfortable referring us to their network. It feels like we are receiving the gift of giving.
Our Design Philosophy
For the most part, we perscribe to the minimalist philosophy of design. This means that we believe that design should help communicate your message, but it should not be your message. This is because, like the commercial that integrates overwhelming humor, the message is often missed or forgotten.
We create minimalist designs by giving thoughtful consideration to the visual weight and spacing to the elements on the page. It is through the perfect balance of form and function that an effective design is achieved.
In our current economy, many agencies are struggling with high turnover. This means that the designer that you work with today may not be the designer you work with tomorrow. Even worse, the new designer may have a completely different style and design philosophy. At Ishii Design, each designer has at least 25 years of experience working with us on projects at a professional level. This means that Ishii Design is in it for the long haul and that you can fully expect to get a consistent brand year after year.
25 Years of Experience
An experienced graphic designer is worth their weight in gold. Our experience means that you won’t be spending your money on our learning curve. It also means that you can expect a faster and smoother process. This is particularly important when it comes to print design, since problems can’t be fixed once the piece is printed.
Creative Design without the Creative Attitude
So many designers develop a personal attachment to the designs they create. A request for even the smallest change is often met with an emotional breakdown. At Ishii Design, we believe that the project belongs to you, so long as you have demonstrated the ability and willingness to pay for the work being done. We may use our professional experience to advise you not to make a change, but ultimately the project and the decision is yours.