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Dressing for success is very important when trying to create a first impression. But ultimately, it is your product or service that your prospect is going to buy. This begs the question, "What are you doing to help others create a first impression of your product?" First Contact What does your prospect's first contact with your company usually look like? Is it in a face-to-face meeting at a networking event? Is it the result of a web search? Is it through a referral? or is it from a direct-mail campaign? The answers to these questions are important in determining how to help your … [Read More...] about Top Four Methods for Developing First Impressions Upon First Contact

The absolute best way to get more for your offering is to make your customers want what you have to offer. Okay sounds obvious enough. So, what's the big deal? The big deal is that many of us focus on trying to convince our prospects that we they need what we have to offer--as if need were a stronger motivator. So, it begs the question, which is a greater motivator, need or want? The answer may surprise you. "Obviously, our needs are more important than our wants." After all, if you need it, you've got to have it right? Why want is a greater motivator It just so happens that want is the … [Read More...] about What You Should Know if You Want to Get More Out of Each Sale